Superdry: Cheltenham roots, bold graphics and everyday layers
How Julian Dunkerton and James Holder founded Superdry in 2003, the influences behind its familiar look, and our guide to choosing its preloved layers.
Read the storyBRANDED PRELOVED JOURNAL
The stories behind the labels.
Brand histories and practical buying advice: choose the right fit, inspect condition and browse the clothing available in our Gloucester shop.
Under Armour: from one performance shirt to everyday sportswear
Kevin Plank’s 1996 idea, Under Armour’s sporting and cultural growth, and why its preloved hoodies, jackets and training tops deserve a closer look.
Read the storyPuma: from German sports shoes to track jackets and streetwear
How Rudolf Dassler founded Puma in 1948, why its sportswear crossed into popular culture, and what we look for in its preloved hoodies and jackets.
Read the storyG-Star RAW: Amsterdam origins and a different shape of denim
From Jos van Tilburg’s 1989 beginnings to the sculpted Elwood jean: the G-Star RAW story, its cultural appeal and our practical guide to buying it preloved.
Read the storyThe North Face: from a San Francisco climbing shop to everyday outdoor style
How Doug Tompkins helped begin The North Face in 1966, why its expedition clothing crossed into everyday style, and what we value in its preloved layers.
Read the storyCalvin Klein Jeans: New York minimalism, denim and pop culture
How Calvin Klein and Barry Schwartz founded a New York label in 1968, why its denim became culturally visible, and what makes preloved Calvin Klein Jeans useful.
Read the storyFila: from Biella knitwear to tennis colour and streetwear
How four Fila brothers began a textile business in Biella, why the White Line changed tennis style, and what makes preloved Fila useful for everyday outfits.
Read the storyColumbia: from a Portland hat company to adaptable outdoor layers
How the Lamfrom and Boyle family built Columbia from a small 1938 hat business, why adaptable jackets became important, and what we value in preloved outdoor clothing.
Read the storyHoodrich: a Birmingham streetwear story built from 30 T-shirts
How Jay Williams started Hoodrich in Birmingham in 2014, built links with UK music and retail, and why its graphic tops and joggers work in a preloved wardrobe.
Read the storyadidas: how three stripes moved from sport to streetwear
From Adi Dassler’s 1949 beginnings to tracksuits and hip-hop: the adidas story, why we stock its preloved clothing, and how to choose a useful everyday piece.
Read the storyJuicy Couture: velour tracksuits and everyday glamour
Meet Juicy Couture’s founders, explore the tracksuit’s place in pop culture, and discover why we stock preloved velour, hoodies and sparkling separates.
Read the storyDickies: from Texas workwear to streetwear
How Dickies grew from a Fort Worth bib-overall business, why the 874 crossed into skate culture, and what we look for in preloved workwear.
Read the storyBuying preloved branded jeans: fit, condition and value
A practical guide to choosing second-hand jeans: compare measurements, inspect wear and check the total price before ordering from our Gloucester shop.
Read the storyNautica: from six jackets to streetwear
How David Chu launched Nautica with six sea-inspired jackets, why its sailing look crossed into 1990s streetwear, and why we stock it preloved.
Read the storyTrue Religion: bold stitching, denim and music culture
How True Religion grew from the Los Angeles denim scene, why its horseshoe pockets became so recognisable, and what we look for in a preloved pair.
Read the storyNike: from running experiments to everyday style
How Bill Bowerman and Phil Knight built Nike from Blue Ribbon Sports, why the Swoosh travelled beyond the track, and why we stock preloved Nike.
Read the storyLee: from Kansas workwear to everyday denim
How H.D. Lee’s 1889 mercantile business became a denim name, why Lee crossed into popular culture, and what we look for in preloved Lee jeans.
Read the storyTommy Hilfiger: from a small-town shop to pop culture
The story behind Tommy Hilfiger’s 1985 launch, its links with music and sport, and why we choose its shirts, sweatshirts and denim for our preloved shop.
Read the storyCarhartt: from the railroad to the street
How Hamilton Carhartt built a Detroit workwear company, why the label crossed into music and street culture, and what we look for in preloved Carhartt.
Read the storyWrangler: rodeo roots, everyday denim
From a Greensboro overall business to cowboy jeans and country music: discover Wrangler’s origins and our reasons for choosing preloved denim.
Read the storyLevi’s: from work trousers to an everyday favourite
Discover how Levi Strauss and Jacob Davis helped shape jeans, why Levi’s appeals to us, and how to choose a preloved pair.
Read the storyWhy we stock the brands we do
The thinking behind our mix of preloved denim, sportswear and smart-casual clothing: familiar labels, individual style and value.
Read the storyIndependent stories from Branded Preloved Clothing Gloucester. Brand names identify the labels we discuss and sell; no affiliation is implied.